About Parakh Brothers

Shri Jasraj Parakh came to Chhattisgarh from the village of Tiwari in Rajasthan (District - Jodhpur) at the age of 15 along with his father. They began their journey in the jewelry business in Durg. Even decades later, the jewelry business he founded—Parakh Brothers & Co.—remains a symbol of purity in jewelry among the people.

In 1951, Jasraj Parakh laid the foundation of Parakh Brothers & Co., and today, his sons and grandsons continue to carry forward his dream by offering 100% pure jewelry to the city’s residents. He has served as the patron of the Durg Sakal Jain Samaj, was President of the Durg Sarafa Association for 35 years, and was honored in 2011 in Mumbai by the All India Gems and Jewellery Federation Council for his contributions to the jewelry sector.

He has led two major Chaturmas events (a Jain religious observance), including one with Yuvacharya, and also served as a minister of the Oswal Panchayat. Reflecting on his early days, he shared that after his mother's death, he came to Durg with his father at the age of 15. After completing 7th grade, he learned the jewelry trade at his maternal uncle’s shop and understood the nuances of business. He proudly stated that 75 years ago, the showroom of Parakh Brothers & Co. was established.

Speaking with pride about his sons and grandsons, he said they have all learned the intricacies of the trade under his guidance, and their unwavering goal has been to always provide 100% pure jewelry to customers. A well-known figure in the Jain community, Jasraj Parakh is the father of four sons and one daughter. One son runs a wholesale medical equipment showroom, while the other three are involved in the jewelry business, committed to offering pure and trusted products to the citizens.

Carrying forward the legacy of his grandfather Shri Jasraj Parakh and father Shri Bhagchand Parakh, Piyush Parakh now manages the showroom located at Akashganga, Supela, Bhilai. At a young age, after serving as the former President of BNI Durg-Bhilai, Piyush currently holds positions such as President of Akashganga Sarafa Association, Joint Secretary of Mahavir Jayanti Celebration Committee, Durg, Former President of JITO JBN Champion, key organizer of the Akashganga Durg Utsav Committee, and Joint Secretary of Shraman Sangh Parivar, Durg.

Piyush shares that his grandfather and father not only taught him the nuances of business but also instilled the belief that customer trust is the true strength of Parakh Brothers & Co. They earn this trust by consistently providing 100% pure jewelry. Upholding a legacy of purity and trust for over seven decades remains the core mission of the business.

A founding member of Jain Yuva Manch, lifelong member of Shri Krishna Gaushala (Chatagadh, Mohlai), and leader of Eye Donation Camps and Jaipur Foot Camps, Bhagchand Parakh has also played a key role in the revitalization of Durg's Muktidham. As a member of the Chhattisgarh Chamber of Commerce, he remains socially, religiously, and professionally active.

Known for his rare blood type, Bhagchand Parakh is a regular blood donor, always ready to donate whenever needed, regardless of time—day or night. He shared that he managed the family showroom for many years and has now passed on the responsibility to his son, Piyush Parakh, in keeping with the family tradition.